Rainbow Rock Shop Dinosaurs in Holbrook, Arizona

Somewhere over the rainbow on Route 66 you’ll find this enchanting roadside attraction: the Rainbow Rock Shop Dinosaurs in Holbrook, Arizona.

Rainbow Rock Shop Dinosaurs in Holbrook, Arizona Route 66 Roadside Attraction

Rock and petrified wood shops abound in eastern Arizona. It only makes sense as it’s a commodity that is prolific in the area, especially within the popular Petrified Forest National Park.

The Road Trip Journal & Activity Book - Everything You Need to Have and Record an Epic Road Trip! By Valerie Bromann

The Road Trip Journal & Activity Book

Everything You Need to Have and Record an Epic Road Trip!

Enjoy fun games and challenges to pass the time on your next road trip and have a keepsake to look back on for years to come with this entertaining must-have for your next vacation.

What is petrified wood? Petrified wood is a type of fossilized wood that transforms over millions of years. Through a process called mineralization, organic matter in the wood gradually gets replaced by minerals, often silica or quartz, preserving the original structure and cellular details of the wood.

It is illegal to take specimens out of the park, so it’s only natural that shops surround the area that sell petrified wood of all shapes and sizes to tourists who want to take home a souvenir. And many of those shops do anything they can to lure you from the road and make sure their shop stands out above the rest.

Dinosaur statues are a popular theme for these roadside attractions, and attractions as Stewart’s Petrified Wood and Painted Desert Indian Center both erected giant dinosaurs to attract passersby. But one of the most recognizable examples is smack in the center of Holbrook’s Route 66 district: the Rainbow Rock Shop dinosaurs (also known as Indian Rock Shop).

Rainbow Rock Shop Dinosaurs in Holbrook, Arizona Route 66 Roadside Attraction

These Holbrook roadside attractions are big cartoonish dinos that peek out over the chain linked fenced in yard. Owner Adam Luna spend more than twenty years crafting eleven dinosaurs of cement and reinforcing rods. They are popular backdrops for fun Route 66 photos, but be warned that the shop owner may or may not charge you $1 for each pic with them.

Of course as with any rock shop, the dinosaurs are just a front for the store. Step inside to find rocks, fossils, geodes, and petrified wood of various sizes along with souvenirs of all types.

Want to see another fun Holbrook roadside attraction? Head down the road and check out (or into) the Wigwam Motel.

More photos of Rainbow Rock Shop Dinosaurs in Holbrook, Arizona

Rainbow Rock Shop Dinosaurs in Holbrook, Arizona Route 66 Roadside Attraction
Rainbow Rock Shop Dinosaurs in Holbrook, Arizona Route 66 Roadside Attraction
Rainbow Rock Shop Dinosaurs in Holbrook, Arizona Route 66 Roadside Attraction
Rainbow Rock Shop Dinosaurs in Holbrook, Arizona Route 66 Roadside Attraction
Rainbow Rock Shop Dinosaurs in Holbrook, Arizona Route 66 Roadside Attraction
Rainbow Rock Shop Dinosaurs in Holbrook, Arizona Route 66 Roadside Attraction
Rainbow Rock Shop Dinosaurs in Holbrook, Arizona Route 66 Roadside Attraction
Rainbow Rock Shop Dinosaurs in Holbrook, Arizona Route 66 Roadside Attraction
Rainbow Rock Shop Dinosaurs in Holbrook, Arizona Route 66 Roadside Attraction

Rainbow Rock Shop Dinosaurs

Address: 101 Navajo Blvd, Holbrook, AZ 86025
Cost: Free to See, May Cost you $1 each for selfies
Hours: 10am–4:15pm, Thursday-Saturday & Monday; 10am-3:30pm, Wednesday; Closed Sunday & Tuesday

Pin this Holbook, Arizona Route 66 roadside attraction to save for your road trip itinerary:

Somewhere over the rainbow on Route 66 you'll find this enchanting roadside attraction: the Rainbow Rock Shop Dinosaurs in Holbrook, Arizona. These cartoon dinosaurs stand outside a petrified wood shop and souvenir stand in Holbrook, Arizona. Visit this fun Arizona Route 66 roadside attraction on your Route 66 road trip. Add it to your travel itinerary and bucket list! #Route66 #Route66RoadTrip #ArizonaRoute66 #RoadsideAttraction #RoadsideAttractions
Somewhere over the rainbow on Route 66 you'll find this enchanting roadside attraction: the Rainbow Rock Shop Dinosaurs in Holbrook, Arizona. These cartoon dinosaurs stand outside a petrified wood shop and souvenir stand in Holbrook, Arizona. Visit this fun Arizona Route 66 roadside attraction on your Route 66 road trip. Add it to your travel itinerary and bucket list! #Route66 #Route66RoadTrip #ArizonaRoute66 #RoadsideAttraction #RoadsideAttractions

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Valerie Bromann

Founder & ROad Trip Expert

Valerie Bromann is a a website manager, content creator, and writer from Chicago, Illinois (currently living in Dallas, Texas). As an avid road tripper who has visited hundreds of roadside attractions, Val always pull over for a world’s largest thing. Founder of Silly America and author of The Road Trip Journal & Activity Book, she visits, photographs, and writes about all the weird tourist destinations she visits and offers road trip planning advice and inspiration based on her own travels so you can hit the road for yourself.

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Last modified: September 21, 2023
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The Road Trip Journal & Activity Book - Everything You Need to Have and Record an Epic Road Trip! By Valerie Bromann

The Road Trip Journal & Activity Book

Everything You Need to Have and Record an Epic Road Trip!

BY Valerie Bromann

Enjoy fun games and challenges to pass the time on your next road trip and have a keepsake to look back on for years to come with this entertaining must-have for your next vacation.

The road trip you’ve been dreaming of starts here! Journal about your stops and get to know your fellow passengers with activities and exercises designed to pass the time and bring you closer together. Instead of “Are we there yet?” you’ll find yourself asking, “We’re there already?”. Complete with prompts you can turn to while driving between locations, this journal will one day be a memento of your life-changing trip.