Here it is! Or should I say, hare it is! Jack Rabbit Trading Post in Joseph City, Arizona is a Route 66 institution that has been attracting travelers through warm hospitality and clever marketing since the 1940s.
Jack Rabbit Trading Post is a convenience store and curio shop famously located on Route 66. It’s the perfect place to pick up your favorite road trip souvenir, whether you’re looking for a t-shirt, mug, shot glass, or magnet!
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The shop opened in 1949 and quickly became a must-stop attraction for Route 66 travelers. Its popularity was made possible partially by the series of roadside billboards lining the road between Missouri and Arizona. The bright yellow ads featured a black silhouette of a rabbit along with the distance you were away from the attraction, which got smaller and smaller the closer you got. The final double sided sign read “HERE IT IS” and still stands outside the location today.
The marketing tactic was conceived by the original owner, James Taylor (no, not that James Taylor) and is a technique still used today by the likes of Wall Drug and Buc-ee’s. In fact, while driving I-40 in Arizona you won’t be able to miss the yellow billboards for Jack Rabbit Trading Post lining the road that beckon Route 66 travelers to pull over to explore the roadside attraction.
The Route 66 souvenir shop is still open today and is a popular stop for road trippers looking to buy some mementos and take Instagram photos with the famous “HERE IS IS” sign or the mountable fiberglass jackrabbit (and don’t worry, there’s a step behind it and a footrest to help you mount it with ease).
Hop to it and be sure to add Jack Rabbit Trading Post to your Route 66 road trip itinerary!
If you love this Arizona Route 66 roadside attraction, visit these others nearby: Wigwam Motel in Holbrook, Geronimo Trading Post in Joseph City, and Standin’ on The Corner Park in Winslow. And be sure to also add Henry’s Rabbit Ranch in Staunton, Illinois to your Route 66 road trip itinerary!
Jack Rabbit Trading Post
Address: 3386 U.S. Rt. 66, Joseph City, AZ 86032
Cost: Free to See
Hours: 9am-6pm Monday-Saturday, 10am-5pm Sunday
Visit the attraction’s official website for up-to-date information.
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