Mars Cheese Castle in Kenosha, Wisconsin

There’s a castle in Wisconsin revered by locals due to its stately state and sought out from distinguished travelers from near and far. You guessed it, this Wisconsin tourist attraction can only be the one and only Mars Cheese Castle.

Mars Cheese Castle in Kenosha, Wisconsin
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This cheesy landmark is a must-stop destination for anyone road tripping I-94 in Wisconsin. The specialty food shop was founded in 1947 by Mario Ventura, Sr.

The Road Trip Journal & Activity Book - Everything You Need to Have and Record an Epic Road Trip! By Valerie Bromann

The Road Trip Journal & Activity Book

Everything You Need to Have and Record an Epic Road Trip!

Enjoy fun games and challenges to pass the time on your next road trip and have a keepsake to look back on for years to come with this entertaining must-have for your next vacation.

Outside you’ll find a castle-like building that beckons travelers to stop. Inside you’ll find hundreds of varieties of cheese to nibble on along with wines, sausages, snacks, sweets, and more.

Selection of cheese curds inside Mars Cheese Castle in Kenosha, Wisconsin

Besides the cheese shop you’ll find a deli, a bakery, and all the Wisconsin souvenirs you can imagine. Looking for a magnet? Check. A shot glass? Check. A cheese hat? Check. Local delicacies like Kringles and Cow Pies? Of course!

Mars Cheese Castle in Kenosha, Wisconsin

While this might just be Wisconsin’s most famous castle, it didn’t always look so castle-like. The first location burned down in 1957. The business was then rebuilt and for decades the building was basically just a building with a couple of towers tacked on the roof (and a giant fiberglass mouse) for good measure.

Mars Cheese Castle in Kenosha, Wisconsin

In 2011 Mars Cheese Castle was forced to close up that shop after being usurped by a project that was to widen Interstate 94. The business took that opportunity to come back bigger, better, and more castle-like than ever. The new palace towers above its former self, with towers, battlements, a barbican, a drawbridge-like entrance, and “Mars Cheese Castle” written across the facade in old-timey letters.

While the building has been rebuilt, their classic, 80-foot tall, towering sign remains, luring tourists from the nearby highway. It’s hard to miss this stop on an I-94 road trip and you won’t want to miss it!

Giant sign for Mars Cheese Castle in Kenosha, Wisconsin off I-94

Love Wisconsin cheese shops? Look out for two others I love: Mousehouse Cheesehaus in Windsor, Wisconsin and Ehlenbach’s Cheese Chalet in DeForest, Wisconsin.

Fiberglass cow inside Mars Cheese Castle in Kenosha, Wisconsin
Mars Cheese Castle in Kenosha, Wisconsin
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Mars Cheese Castle in Kenosha, Wisconsin
Mars Cheese Castle in Kenosha, Wisconsin
Mars Cheese Castle in Kenosha, Wisconsin
Mars Cheese Castle in Kenosha, Wisconsin
Mars Cheese Castle in Kenosha, Wisconsin
Mars Cheese Castle in Kenosha, Wisconsin

Mars Cheese Castle

Address: 2800 W Frontage Rd, Kenosha, WI
Hours: 9am – 7pm, daily
Cost: Free to See, Cheese will cost extra!
Visit the shop’s website for up-to-date information.


Pin this Wisconsin roadside attraction:

There's a castle in Wisconsin revered by locals and sought out from distinguished travelers from near and far. You guessed it, this Wisconsin tourist attraction can only be the one and only Mars Cheese Castle. Mars Cheese Castle is a cheesy tourist attraction and Wisconsin cheese shop shaped like a castle off if Interstate 94.  #WisconsinRoadsideAttractions #WisconsinRoadsideAttraction #RoadsideAttractions #RoadsideAttraction #RoadTrip #WisconsinRoadTrip  #ThingsToDoInWisconsin
There's a castle in Wisconsin revered by locals and sought out from distinguished travelers from near and far. You guessed it, this Wisconsin tourist attraction can only be the one and only Mars Cheese Castle. Mars Cheese Castle is a cheesy tourist attraction and Wisconsin cheese shop shaped like a castle off if Interstate 94.  #WisconsinRoadsideAttractions #WisconsinRoadsideAttraction #RoadsideAttractions #RoadsideAttraction #RoadTrip #WisconsinRoadTrip  #ThingsToDoInWisconsin

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Valerie Bromann

Founder & ROad Trip Expert

Valerie Bromann is a a website manager, content creator, and writer from Chicago, Illinois (currently living in Dallas, Texas). As an avid road tripper who has visited hundreds of roadside attractions, Val always pull over for a world’s largest thing. Founder of Silly America and author of The Road Trip Journal & Activity Book, she visits, photographs, and writes about all the weird tourist destinations she visits and offers road trip planning advice and inspiration based on her own travels so you can hit the road for yourself.

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Last modified: October 5, 2020
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The Road Trip Journal & Activity Book - Everything You Need to Have and Record an Epic Road Trip! By Valerie Bromann

The Road Trip Journal & Activity Book

Everything You Need to Have and Record an Epic Road Trip!

BY Valerie Bromann

Enjoy fun games and challenges to pass the time on your next road trip and have a keepsake to look back on for years to come with this entertaining must-have for your next vacation.

The road trip you’ve been dreaming of starts here! Journal about your stops and get to know your fellow passengers with activities and exercises designed to pass the time and bring you closer together. Instead of “Are we there yet?” you’ll find yourself asking, “We’re there already?”. Complete with prompts you can turn to while driving between locations, this journal will one day be a memento of your life-changing trip.