If you’re looking for a unique Route 66 attraction, you’ve got to pick Uranus. Uranus, Missouri that is. Visit the town, stop for fudge at Uranus Fudge Factory and General Store, and check out all of the weird roadside attractions while you’re there!
Uranus, Missouri is a kitschy town/strip mall where the weird reigns and the juvenile jokes are plenty. Located on historic Route 66 there’s something for travelers of all ages, and maturity levels, here to enjoy.
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Louie Keen, the self-proclaimed Mayor of Uranus, already owned the property, operating a more adult friendly roadside line of businesses when he had a new vision: a town called Uranus. So, in 2013, he started transitioning what was there to the new dream and theme.
At the heart of Uranus, Missouri is the World Famous Uranus Fudge Factory and General Store, which opened in July 2015 . The gift shop features Uranus souvenirs filled with puns, Route 66 memorabilia, saltwater taffy, candy, drinks, and more. But the main draw is their mouthwatering fudge that comes in numerous fun flavors like blueberry cheesecake, peanut butter, mint, M&M, and traditional chocolate. Someone is always on standby, ready, willing, and able to pack your fudge. Because everyone knows, “The Best Fudge comes from Uranus.”
But the fun doesn’t stop there. The strip mall sized town features many other fun businesses. From restaurants and ice cream shops to a mini golf course to a sideshow museum.
And don’t forget the roadside attractions. Uranus is filled with big things. The world’s largest belt buckle comes in at 13 feet 4.45 inches wide by 10 feet, 1.44 inches high. The giant Mega Mayor Muffler Man stands tall looking over a mini golf course.
You won’t want to miss this Missouri Route 66 roadside attraction on your road trip through the state. So come discover Uranus, Missouri and the Uranus Fudge Factory and General Store.
What to see in Uranus, Missouri
There’s a whole lot packed into Uranus, Missouri—and trust me, you won’t want to miss a thing. This Route 66 stop is part roadside attraction, part fudge shop, part sideshow, and all-around quirky fun. Here’s what to check out when you roll into Uranus.
Uranus Fudge Factory and General Store
It all starts at the Fudge Factory. Pop inside for pun-filled souvenirs, shirts, mugs, magnets, and, you guessed it, some genuinely delicious fudge. Don’t leave without a slab… or three.
Neon Welcome Sign
Just past the town line, a glowing neon rocket ship welcomes you to Uranus. It’s bright, it’s bold, and it sets the tone perfectly for everything that follows.
Astro-liner Rocketship
Need a lift? This parked rocket ship is out of this world—literally. You can’t board for liftoff, but it makes a stellar photo op.
World’s Largest Belt Buckle
Hold on to your pants! Uranus is home to the World’s Largest Belt Buckle, officially certified by Guinness World Records. This Texas-sized accessory stretches over 13 feet wide. It’s big. It’s bold. It’s buckled.
Neon Route 66 Mural
This larger-than-life mural lights up with neon and follows the journey of Route 66 from Chicago to L.A. It features icons like the Blue Whale, Cadillac Ranch, the Wigwam Motel—and, naturally, the Uranus rocket ship. Snap a photo and follow the (Mother) Road.
Mega Mayor Muffler Man
Meet the one, the only: Mega Mayor Muffler Man. This patriotic giant is modeled after Louie Keen, Uranus’s colorful “mayor.” At 22 feet tall, he sports American-flag fashion, a big ol’ sash, and a golf ball-sized nod to the nearby mini golf course. Bonus: he was made from a repurposed 1960s Muffler Man mold.
The Funk Yard
Need to stretch your legs? The Funk Yard is part picnic stop, part playground, and all-around roadside weirdness. Climb aboard a London double-decker bus, spot a few dinos, or snap a selfie with a fake zoo sign. It’s weird, it’s wild, and it’s a nice excuse to get out of the car.
Uranus Sideshow Museum
Step right up and into the strange! The Uranus Sideshow Museum features over 100 curious oddities—think two-headed turtles, jackalopes, shrunken heads, and a mummified chupacabra. Sometimes there are even live sword-swallowers or sideshow performers roaming outside.
Uranus Ice Cream Company
“One lick of Uranus & you’ll go Nutz!” That’s the slogan, and they mean it. Located right in the heart of the Uranus complex, this ice cream shop serves up scoops with a side of sass. Grab a cone, a burger, or something sweet—and bring your appetite and your sense of humor.
Photos of Uranus, Missouri and the Uranus Fudge Factory and General Store in St. Robert, Missouri
I’ve made quite a few stops in Uranus, Missouri over the years, and every visit to the Uranus Fudge Factory and General Store in St. Robert has been a blast (and a little bit nutty). It’s one of those places that never gets old, no matter how many times you go. Here are some snapshots from my adventures in Uranus!
