This fiberglass giant pink elephant with glasses, also known as “Pinky the Elephant,” (or “Pinkie the Elephant”) is a Wisconsin roadside attraction in DeForest. When I visited on my road trip to Mount Rushmore it lived outside of a Citgo Gas Station though it seems that the location is now a Shell Gas Station.
Printed from a sign adjacent to the Wisconsin pink elephant:
“The pink Elephant has been at this gas station since the mid-late 1960’s. The elephant was brought here because the owner was looking for a way to make his gas station stand out from the other stations on this intersection. The elephant has been here ever since.
It certainly is a road-side attraction and landmark in the area!”
“This Pink Elephant along with others were produced by Sculptured Advertising in Sparta, WI. Pinky was the first produced Pink Elephant and was installed in 1963 in front of the Pink Elephant Supper Club in Marquette, IA. The Marquette elephant never had the cool sunglasses though. Other pink elephants were produced for Arco Gas Stations in the area that all displayed all Pink Elephants. Our famous Pink Elephant is the last one left in this area. A few other elephants can be found at car washes, antique malls and car developers in Illinois, Indiana, Missouri and Tennessee.”
“Many people would stop here to take photos with the elephant and continue to do so today. Some tourists tell us they have pictures of their children and the elephant from years ago and are now stopping to show their grandchildren.
The Pink Elephant has had several owners over the years and has endured too much graffiti but with each change of hands the Pink Elephant has been loved and cherished. This gas station is known for the Pink Elephant, has lots of Pink Elephant merchandise and works hard to keep him clean. There isn’t one name associated with our Pink Elephant; most refer to him as “Pinkie”. Pinkie loves to see visitors and is still so photogenic!”
Pink Elephant with Glasses
Location: 4995 County Road V, DeForest, WI
Cost: Free to see.
Hours: Always Visible.
Date: August 29, 2008